#HOBART RADIO INTERNATIONAL LICENSE#

This move finally co-located all the Southern Cross Austereo Brands, staff and technical assets in Hobart, in the one location. In June 2014, the station moved into the brand new media centre developed Southern Cross Austereo with stable mate Heart 107.3 in 2 Melville Street. In December 2008, the 'Kim & Dave Show' moved from Sea FM to Heart 107.3 and continue to be Hobart's top rated Breakfast program. RG Capital was in turn purchased by Macquarie Regional Radioworks, now Southern Cross Austereo. In 2004, Triple T was rebranded as Sea FM (to align with the network of RG Capital stations). Then, their slogan was changed to 'Hobart's Best Music'. Up until 2001, Triple T used the slogan 'Great Classics & Today's Best New Rock'. The success of the two stations attracted the owners of the developing RG Capital radio network to purchase the two stations in July, 2000 and appoint Mr.

With the higher audience share of Triple T and the new success of MAGIC 107, the two stations captured an increased advertising revenue representing almost 70% of the market. In the initial radio survey, MAGIC 107FM captured over one third of the Hobart radio listeners and dominated its target market.

This strategy was to complement Triple T's focus on an under 40 market. The new station, MAGIC 107FM, based upon market research, was targeted at 40 to 65-year-olds with a music format of the 1950s, 1960s, and 1970s coupled with John Laws in the morning shift.

#HOBART RADIO INTERNATIONAL LICENSE#

In 1998, management negotiated with Tote Tasmania who held an unused FM license and launched a second FM to join Triple T. Community promotions, live broadcasts, and aggressive marketing saw Triple T move to the top station in the market in the target age groups and for the first time profitability.

The music format shifted from current pop/rock to a daytime format targeting 18- to 39-year-olds, mixing Classic Rock and new music and followed by an evening program 'The Hot 30' targeting 12 to 24-year-olds. Kim Geale joined the team as news presenter and when Todd moved to work in Sydney radio in 1998, the show was rebranded 'The Kim & Dave Show'. Reimer led a change in programming after extensive market research and launched a new Breakfast program 'Todd & Dave' with Todd Campbell and David Noonan. In 1997, the Bender's attracted international broadcaster, Andrew Reimer (with experience at Austereo and as a USA radio station owner/operator), as an equal owner and general manager. In 1996, the Bender family purchased controlling interest from all minority shareholders as the station struggled financially. For a few years, the only difference between Triple T and other Today, Austereo Network stations (such as network base-station, FOX FM) was Triple T's logo not incorporating the Today blue globe - much like Perth's PMFM at the time, now known as '92.9 Triple M Perth'. Triple T also adapted local versions of national formats, such as The Morning Crew (with their 'Crazy Calls' and 'Battle Of The Sexes'), Two Ups At Two, Triple Plays and The Happy Hour. This meant, during the Triple T years, the station scheduled Austereo programming, such as Martin/Molloy, Take 40 Australia, Ugly Phil's Hot 30, Friday Home Free, Dr Feelgood's Pillow Talk, The Hot Hits and Party Hard. As a result, the station was originally aligned with the Austereo network affiliate. The station was started by local Hobart businessman John Bender who obtained financial support from a number of Hobart business people, radio industry veterans including now Newcastle-based long time radio host Carol Duncan, and a minority interest by Austereo. Hit100.9 previously 100.9 Sea FM, began as Triple T in 1990.

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